Materials: Logo Memory Challenge worksheet, Blank paper, Colored pencils, markers, etc., and ability to present logos in large scale (project onto screen, on large paper, etc.)
Instructions:
1. Introduce Logo Memory Challenge. The objective of the activity is to learn about popular logos, what makes logos memorable, and be challenged to recreate a logo in small groups.
2. Pass out the Logo Memory Challenge worksheet, one per student, and make sure students have access to pencils, colored pencils and/or markers.
3. After everyone has their Logo Memory Challenge worksheet, instruct students that, one logo at a time, they will be given no more than 2 minutes per logo to drawn it as accurately as possible from memory. After their two minutes are up, ask students to hold up their drawings and compare it to the actual logo (this could either be printed out on large paper, presented on the teacher’s projector or SmartBoard, etc.). If time, talk about the history of that company’s logo (where it came from, if it’s gone through changes over the years, etc.)
4. Repeat this with all logos in the Logo Memory Challenge.
- – Are there any interesting callouts you notice during this challenge? Are students remembering colors or shapes but not some details? Talk about why this may be.
- – Draw the shape on the board to help students understand what the correct BINGO ask is each round so there is no confusion. If you can tell a student is struggling to understand, pair off with them to help them.
4. After all BINGO games have wrapped up and if there is still time, have students return to their seats and ask them to share something interesting about themselves, share something interesting about yourself, ask them if there is something they’d like to know about you, etc.
5. After all Logo Memory Challenges are done (about 10-15min), introduce the next part of the lesson- reimagining an already existing logo. If not already done yet, split students up into groups of 3 or 4 with a mentor. After groups are determined, show the logo students will be reimagining.
- – We suggest either doing this with a very well-known logo like from the Logo Memory Challenge, or with your company’s logo! Using your own company’s logo gives your team the opportunity to talk about why your logo looks the way it does, its history, etc.
- – Give students parameters for reimagining the logo, i.e. Must use certain colors, Must include certain words or language, Must be this size, etc.
6. Give students 20 to 30 minutes to reimagine the logo. Go around to the groups and ask students to present their new logo to the class. Why did they make the choices they made? Why do they think this logo would work for the organization?
7. Finish up the lesson by asking students if they liked this challenge. Tell them that this job is called a Graphic Designer, and many industries need them!
Tips:To connect this challenge to your mentor team, we suggest students be tasked with creating a new version of your company’s logo! Give them key things to remember and what must be included.
